First Floor - F 60

The brand spells its identity right from its spelling I-D-E-N-T-I-T-I , and the three "I"s here spell Self-Awareness, Self-Assurance and Self-Esteem. The most important phase of human evolution is its youth and it is this period that shapes the personality and IDENTITI that he/she carries till end. IDENTITI is an effort to personify fashion with the youth of today and we shall follow it into tomorrow.