W mirrors the new age Indian woman. Rooted at home and taking on the world with panache, playing myriad roles and taking on the challenges in her stride. With a unique design sensibility, the Indian Salwar-kameez was transformed into its chic & urbane - yet comfortable form. This was the first such attempt at reinventing Indian fashion. W has redefined the traditional Indian outfit to something that a woman can wear and look simple yet stylish.